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The demand for customized forecasts has been growing steadily. Commercial meteorological companies offer a wide variety of tailored forecasts for specific applications. Among these special applications are forecasts produced for the Media. It is through the Media that weather information reaches the general public. Weather forecasts and warnings must be disseminated rapidly to the public or else they are completely useless as weather predictions. So the Media are the primary means of achieving swift distribution of information. Newspapers, radio, television and Internet are all very effective means of informing the public, as they reach a maximum number of people. The most common means of transmission of weather forecasts, warnings and other information is the radio, because of its 100 per cent world-wide extension, followed by television and Internet.


Weather information started to be available for the masses when in the late 1800s, the New York Times began publishing a small section that summarized the previous day’s weather and [...]


In 1922, the first radio broadcasted weather forecast went on air, transmitted by the BBC; short time after, hundreds of radios around the world were broadcasting weather information. Radio stations are [...]


With pioneer attempts in 1936 and 1941, television exploded in the 1950s, and weather forecasts became part of the daily broadcast. The first “weatherperson” was a cartoon, and then this [...]


The Internet is a mechanism for world-wide information dissemination, in every term. It presents both a challenge and opportunity for weather forecast companies. It has limitations: It is not a good medium [...]

Cell Phones

The latest technological advances allowed the existence of this new source of weather information distribution; there are many companies around the world offering this service on your cell phone. This [...]